BÜ-KİK Media Unit ensures the visibility and recognition of the University on the internet with its social media applications. Thanks to the prepared projects, it carries out activities that will improve the institutional image of the University.

BÜ-KİK Media Unit monitors the preparation, regulation and publication processes of the written and visual media, along with the activities that will contribute to the development of the corporate culture. In addition, BÜ-KİK aims to create messages and images with a common design language within social media environments and to disseminate messages and images within this framework. BU-KİK offers suggestions on the University's use of social media and website in order to ensure the healthy functioning of corporate communication among the University's stakeholders.

With the highly interactive nature of social media environments, BÜ-KİK is sensitive and accurate with both internal stakeholders (Members, Students, Graduates) and external stakeholders (Students, Families, Media, Suppliers, Intermediaries, NGOs, Institutions and Organizations) aims to maintain a communication study in tone. In this framework, the issues that should be considered in the use of social media environments by internal stakeholders were determined.

 

Issues to be Considered in Başkent University Academic and Administrative Unit Web Site Management

1. Determine a strategy for the content that will be on your website. 7-10 days in advance, in case the content of the announcement does not participate; If it is a participant, it must have been on your web page at least 6 months in advance.
2. Take care to put your content in a certain order so that it does not expire.
3. Make sure that the images to be used in the content or the designed posters are adapted to the area in which they will be placed in the image. (Example, do not use an image designed in accordance with the vertical frame in a horizontal frame without adapting it or by deforming it).
4. Pay attention to the language and spelling rules you use. Consider that you represent a unit and an institution.
5. Be careful with your image selection. Use images without deforming them. If you are using an important work or if you are going to share information, be sure to get approval from the place you quoted.
6. Be sure to confirm the accuracy of the information contained in the created image or content.
7. Avoid sexist and discriminatory statements.
8. Without forgetting that you are broadcasting from an institution's account, prepare content by taking into account the relationship of the subject with the institution while giving place to personal achievements.
9. With content that highlights, praises or criticizes a political view or ideology; Be careful not to produce or share content that will harm social values.
10. Make sure that the information in the content you share is interesting and important to users.

 

University Official Social Media Accounts

https://www.facebook.com/BaskentUniv/

https://twitter.com/baskentunv

https://www.instagram.com/baskentunv/

https://tr.linkedin.com/school/baskentuniversitesi/